Does your website grab the viewers attention? Is the navigation efficient? Will they visit again? In short, is your site effective?
Web design is a balance of accurately representing the style and ethos of a company while maintaining usability for the visitor, all within industry best practices. In today's world we receive an endless barrage of information from countless sources. If you haven't cut through this informational onslaught and grabbed a potential customer's attention in a mere matter of moments, they've moved on. If you haven't made it easy for them to find the information they are looking for, they've moved on.
The digital marketplace is growing in leaps and bounds. As a business, it's imperative to be represented in this space. Your website is a representation of your brand, inclusive of its ethos, personality and the level of customer service that you provide in the physical world.